Lil’ Guppies Scuba School

I used Illustrator to make this logo from scratch and Photoshop to make a 3D mock-up of the design on a mug. The visual hierarchy of the logo first draws your eye to the big salmon, then the text, and then the smaller design elements.
Everything else is left as bland as possible so that attention is focused only on the logo design. I created my interpretation of the assignment from scratch. I sketched up an original concept and then executed the final product using various tools in Illustrator and Photoshop.

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